Black Rifle Coffee Franchise
Black Rifle Coffee Company (BRCC) is a veteran-owned coffee company that has rapidly gained popularity across the United States. Known for its strong support of the military, first responders, and law enforcement, BRCC has built a loyal customer base among patriots, veterans, and coffee lovers alike. This article explores the history of Black Rifle Coffee, its growing franchise opportunity, and whether investing in a Black Rifle Coffee franchise is the right move for aspiring entrepreneurs.
What is Black Rifle Coffee?
Black Rifle Coffee Company was founded in 2014 by Evan Hafer, a former Green Beret who served in the U.S. Army. Hafer’s goal was to create a coffee company that served premium coffee while supporting veterans and promoting a pro-military, pro-American message. The company quickly gained a following for its bold branding, high-quality coffee, and commitment to hiring veterans.
Growth and Popularity
Since its founding, Black Rifle Coffee has grown from an online retailer to a full-fledged coffee empire. BRCC operates both online and through physical locations, with nine company-owned stores as of 2023, including locations in Utah, Tennessee, and Texas. The company also has a strong presence in military exchanges and retail stores like Bass Pro Shops and Walmart.
The brand is particularly popular among veterans, military families, law enforcement officers, and patriotic Americans. Its unique positioning and strong marketing have made it a favorite among consumers who align with its values. The company appeals primarily to middle-aged men and veterans but has expanded its reach to a broader audience, including coffee enthusiasts who appreciate its premium products.
Popular Menu Items of Black Rifle Coffee
Black Rifle Coffee is known for its high-quality, roast-to-order coffee. Some of the brand’s most popular products include:
- Coffee Blends: Ranging from light to dark roasts, BRCC offers a wide variety of blends with military-inspired names like “Silencer Smooth,” “AK-47 Espresso,” and “Blackbeard’s Delight.”
- Ready-to-Drink Coffee: The company offers canned coffee drinks for on-the-go consumers, including options like espresso with cream and mocha flavors.
- Merchandise: In addition to coffee, Black Rifle Coffee sells branded merchandise, including apparel, mugs, and gear that reflects its pro-military ethos.
Black Rifle Coffee Franchise Opportunity
As of now, Black Rifle Coffee does not offer traditional franchise opportunities. The company primarily focuses on expanding its company-owned stores and partnerships with retail outlets. However, they have expressed interest in expanding their presence and might explore franchising as part of their future growth strategy.
For those interested in being part of the BRCC movement, the best way to get involved is to become a wholesale partner. By partnering with Black Rifle Coffee, businesses can carry BRCC products and offer them to their customers, whether through a retail store, café, or online shop.
Investment and Costs for Black Rifle Coffee Franchise
Since Black Rifle Coffee does not currently offer a traditional franchise model, specific costs for opening a franchise location are not available. However, if the company were to open franchising opportunities in the future, potential franchisees could expect the investment to vary depending on location, store size, and market conditions. Generally, coffee franchises can require an initial investment ranging from $200,000 to $600,000, depending on the franchise brand, with additional fees for royalties and marketing.
Who to Contact for Black Rifle Coffee Partnership
For businesses or individuals interested in becoming a wholesale partner with Black Rifle Coffee, you can reach out directly to the company through their official website. The company offers a wholesale program that allows businesses to sell BRCC products in their stores. You can visit Black Rifle Coffee Wholesale to learn more and submit an application.
Is It Advisable to Pursue a Black Rifle Coffee Franchise?
While Black Rifle Coffee does not currently offer franchises, its success in the retail and e-commerce space makes it a brand worth watching. If BRCC eventually decides to offer franchising opportunities, it could be a strong investment for entrepreneurs who align with the company’s mission and values. However, since there are no franchise opportunities available at this time, interested parties might consider wholesale partnerships or investing in similar coffee franchises that align with their business goals.
Other Similar Coffee Franchises
If you’re passionate about the coffee industry and are looking for franchise opportunities, here are a few other brands to consider:
- Starbucks: The iconic coffee chain offers licensing opportunities for certain locations like airports and universities, though it does not offer traditional franchising.
- Dunkin’: Known for its coffee and donuts, Dunkin’ is a popular franchise option with a well-established brand and customer base.
- Scooter’s Coffee: A rapidly growing coffee franchise known for its drive-thru model and specialty drinks.
- Biggby Coffee: A Midwest-based coffee franchise with a focus on community and customer service.
- Dutch Bros: A popular coffee chain with a strong presence in the western United States, offering a variety of drinks and a franchise model.
Black Rifle Coffee Company has built a strong brand around its high-quality coffee, veteran focus, and pro-military message. While it does not currently offer franchising opportunities, those interested in the brand can explore wholesale partnerships or keep an eye on future developments. For entrepreneurs looking to break into the coffee industry, many other successful coffee franchises are available that offer the opportunity to serve great coffee and build a thriving business.
