From Pandemic Startup to Rs 50 Lakh Annual Success: The Story of Jaipur Entrepreneur Neetu Duggad

Neetu Duggad, a resident of Jaipur, started her startup, Four Noon, during the COVID-19 pandemic. Despite the challenges, her business has flourished, earning her an impressive annual revenue of Rs 50 lakhs. In this article, we will delve into her journey and explore the factors that contributed to her success.

Background

Neetu Duggad’s entrepreneurial spirit was evident even before she started her startup. She had always been passionate about baking and cooking, and her friends and family would often request her to make special treats for them. When the pandemic hit, she saw an opportunity to turn her passion into a business.

The Startup

Four Noon, Neetu Duggad’s startup, specializes in preservative-free food items like oats, cookies, gluten-free treats, and more. She prepares these items at home, ensuring purity and quality. The startup offers a variety of products, including 15 types of cookies and bakery delights that have gained significant popularity.

Success Factors

Several factors contributed to Neetu Duggad’s success:

1. Unique Products: Four Noon’s preservative-free food items cater to the growing demand for healthy and delicious options. The startup’s products are made without sugar, refined flour, or palm oil, making them a hit among health-conscious consumers.
2. Personal Touch: Neetu Duggad personally crafts each item, ensuring that every product meets her high standards. This personal touch has helped build a loyal customer base.
3. Innovative Marketing: Neetu Duggad’s husband, Pankaj Duggad, manages the startup’s online presence, which has been instrumental in reaching a wider audience. The brand’s products are also showcased at various events and exhibitions, receiving high praise from attendees.
4. Adaptability: Neetu Duggad has been able to adapt to changing market demands, especially during festive and wedding seasons when her products see heightened demand.

Conclusion

Neetu Duggad’s success story is a testament to the power of entrepreneurship and innovation. Her dedication to her craft and her ability to adapt to changing market conditions have helped her build a thriving business. As the startup ecosystem continues to evolve, Neetu Duggad’s story serves as an inspiration to aspiring entrepreneurs, highlighting the importance of passion, hard work, and innovation in achieving success.